Introduction
Established in 1991 and approved by AICTE, Sambhram Academy of Management Studies (SAMS) Bangalore offers a dynamic digital marketing elective subject designed to equip students with the latest tools and techniques in digital marketing. This elective integrates theory and practice to help students understand online consumer behaviour, leverage digital channels, and create impactful marketing campaigns. SAMS ensures that the curriculum remains industry-relevant, preparing students for the fast-evolving digital marketplace.
Digital Marketing Elective: Course Highlights
Core Learning Areas
- Fundamentals of Digital Marketing & Digital Advertising
- Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing, Content Marketing & Email Marketing strategies
- Web Analytics, Google Analytics, and campaign performance measurement
The Sambhram Academy of Management Studies' digital marketing elective subject offers comprehensive skill-building opportunities.
Practical Approach & Industry Exposure
- Hands-on projects involving live campaigns and social media management
- Workshops and certification preparation for Google Ads and HubSpot marketing tools
- Guest lectures from digital marketing professionals sharing current industry trends
- Access to digital marketing labs equipped with advanced software and analytics tools
Academic & Admission Benefits
- Aligned with the MBA marketing specialisation under the Bangalore City University affiliation
- Admission requires graduation with 50% marks and entrance exams like KMAT, MAT, or CAT.
- Scholarships are available for meritorious digital marketing students, ensuring inclusive education.
- Electives complement core marketing subjects, enhancing career versatility and employability.
Career Potential & Student Advantages
- Graduates ready for roles such as Digital Marketing Manager, SEO Analyst, Content Strategist, and Social Media Manager
- Emphasises data-driven marketing strategies and creative content development
- Internship and placement support through industry collaborations and alum networks
- Encourages innovation and entrepreneurial thinking in digital commerce
Conclusion
The Sambhram Academy of Management Studies' digital marketing elective subject in Bangalore stands as a valuable offering for students seeking to excel in the digital marketing arena. By combining robust academic content with practical exposure and industry insights, SAMS prepares marketing professionals for the challenges of the digital era. This elective strengthens the institute’s position as a leader in contemporary management education.